Health Coaches – Find Your Niche

Get Ready
Follow these steps to focus your concept.

  • Put yourself into a quiet space so you will be able to work uninterrupted for about 30 minutes.
  • Prepare the tools that allow you to make the process of automatic writing as easy as possible.

That may be paper and pen, art tools or a computer.

Now, write for as long as you can (do not stop to read or edit) as you consider the following questions:

Who is your audience? If you say everyone, you are speaking to too broad of an audience because no business will ever be all things to all people. The more you narrow your audience, the more successful you will be.  Describe your audience demographics:
1. Age ______
2. Sex ______
3. Education ______________________________________________________________________________
4. Ethnicity _______________________________________________________________________________
5. Country (s) _____________________________________________________________________________
6. Economic status __________________________________________________________________________

This is an excerpt of  our “Business Plans for Health Coaches.  You may find other excerpts:

Branding Your Health Coach Business

Before you begin branding, marketing…or anything…you need to know who you will be working with.  Whether we call them target market, niche, client avatar….this is THE most important thing you can do.  Clarify your customer because your business is all about them.

Make a vision board about your client, draw a picture. You should know their age, height, weight, marital status, hobbies, color of hair and eyes, preferred dress style, home style….what they read, who they listen to, the age and names of their spouse and children….Visualize and plan around them.

If you are an Inner Circle Member, good news…these worksheets are available to you for FREE.  Just go to the Inner Circle Member Area and download this week’s module!

Who is your client?  How well do you know them?

We are looking for Inner Circle Members who would have a good understanding of their “niche”.  We will be doing case studies to show how to use the Inner Circle tools to build your business.  




  1. Elsa Alexandra

    Knowing your customer well: the most important advice for any business owner. Thanks for the reminder!

  2. Christie Halmick

    Every time I do this exercise, I always write out a list of ideal client first names and amazingly enough I end up getting clients with those names. Very fun to see this happen!

  3. Richard

    nice. This can be used for other’s who are not Health Coaches as well. It’s good to be clear on what you are doing and to who…Nothing become dynamic until it’s specific so thank you for your post!

  4. Renee

    Cathy love that you said: “You need to know who you will be working with” before attracting business. I love the mini questionnaire you shared to start the process. Thank you for the straightforward reminder.

  5. Emily

    Very helpful information, Cathy! I’ve been meaning to do this for sometime and you’ve inspired me to get to it, and to be very specific! Thank you, again for the useful information 🙂

  6. Jennifer

    Love this process… clarity is always the answer. I love that you add the vision board component!

  7. Hayley Hobson

    As always, Cathy, great insight and way to break it all down. I learn something from you every time I read your posts.

  8. Wendy

    This is so important and so good that you put this up. Cathy you afe a master of timing and giving out valuable information. I am SO lucky to follow you and continue to learn from you. Thanks!!


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