For those of you who intend to conduct your business online, the website is one of your most important investments.  It is so important that, in Building Abundance, we are spending 2 weeks on it.

 

 

 

Anyone who knows me, knows I love pretty things.  I love websites and all the possibilities there are to convey your message and speak to your ideal client.  Designing a website is just as important as designing your home or office.  Logos, colors, fonts and copy are important to a website and to your brand.  We cover all this in our course.  We have a bonus on SEO.

 

 

 

Here are some things you need to consider when creating your website:

 

 

 

  1. Know who your ideal client is.  Your website is a conveyance of you and your company.  Make sure it is about your client.
  2. Know exactly what you want your client to do when they arrive on your site…and make it easy for them.  Guide them to where you want them to go.
  3. Give your visitors lots of free stuff.  This is a wonderful opportunity to show them what you have to offer and what your service is like.  Do your best and show off your best.
  4. Get emails and build your list.  Collect opt ins with an optin on your homepage, pop up and a special page, called a squeeze page.  The squeeze page is a sales page for something you give for free.  You drive people to the page from social media, webinars and other marketing.
  5. Use SEO.  SEO (Search Engine Optimization) is strategy that is intended to make your website more visible.  When people “google” you, they should be able to find you by using certain terms to search.
  6. Blog on your website.  Blogging helps your SEO and it establishes you as an expert in your field as well as giving lots more free tips and valuable information to your readers.
  7. Connect to social media.  Use social media like Facebook, LinkedIn, Twitter, Instagram or Pinterest to drive people to your website.
  8. Provide the best customer service you can.  Give it all you’ve got.  Give your customers the best you have to give.

 

I hope that helps.  Building Abundance is going to give you all the details on what you need to make a good site.  It is important, whether you do it yourself, have us do it for you or someone else.  The more you know, the better decisions you can make. 

 

Share this with your friends and join in the conversation below.  Share your best website tips and tricks!

 

 

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15 Comments

  1. Susie

    Great advice! I have been tweaking the user experience and adding lots of content.

    Sometimes I wonder if my site is really my digital brochure. Hmm?

    Reply
  2. Elizabeth MacLeod

    Where were you when I started is what I want to know!!!! ???? These should be called the 8 commandments of a web site!!! All important points… and yeah…the more you know the better the decisions you will make.. yes.. more informed…and that’s a good thing (as Martha (Steward) would say… 🙂

    Reply
  3. Julia

    A nice, precise list. Deb Lange, I think the secret is to make sure your free stuff leads people naturally into what you sell, and to ask for that sell in the free item. I’m actually working out my own business’ sales funnels, and starting to create custom freebies/opt-ins based on each one of my offerings. I start with the service offering and work backwards thinking what to do people need to know or do to get to here? Excellent list!

    Reply
  4. Lori

    Having recently built my second business website, I will admit that it is a huge undertaking. I’ve learned so much, but there is still so much more that needs to be added. I recently took a video course and plan to work some “skincare nuggets” into a free opt-in offer. Thanks for all your great suggestions and guidance, Cathy!

    Reply
  5. Michelle DeSpain

    I love your knack for cutting through the overwhelm and making things simple, Cathy.

    Thank you for this clear and concise list!

    Reply
  6. Maria

    Music to my ears – I feel like I ha

    Reply
  7. Bon

    Great basic tips! Indeed, the biggest factor in my success online has been consistently giving away WAY more than I charge for. I know that sounds silly as a business model, but years in, there’s no question that it was the right choice, as the weight shifts over time. Give, give, give! VALUE is the key. 🙂

    Reply
  8. Maria

    Such great value in this blog Cathy. I feel accomplished because – yay – as I read I could tick off everyone – yep – am doing it. feeling good and embracing the technology world too – yay – major accomplishment and a huge paradigm shift. thank you, Cathy xx

    Reply
  9. Dana

    Great stuff Cathy! Thank you..I am working on 2 and 3…

    Reply
  10. april

    “know exactly what you want your client to do when they arrive on your site…and make it easy for them.” i am currently rewriting my website copy to address this very issue. thanks for the tips, cathy!

    Reply
  11. Dana Pionk

    This is great. I haven’t even officially launched my site yet or made it well known, because I knew I wanted everything in place first. I am still learning about SEO, but I am getting better at it!

    Reply
  12. Shelley ugyan

    Great ideas here- I agree and implement each one! It takes time and consistency but as you say, there are some proven techniques that must be done! I believe the copy of the site is super important and I agree that we must “help” our client navigate out site 🙂
    thanks!

    Reply
  13. Cynthia

    When you saw free stuff – what do you mean exactly? Give-aways can be deceiving – all those Coaches people saying they are giving away Vitamin blenders didn’t feel authentic. Otherwise, great points. Appreciate your expert advice.

    Reply
  14. Mary

    Thanks for the great, clear pointers!

    Reply
  15. Mary Blackburn

    Great information, Cathy. Working on one and two. Thank you!

    Reply

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