
Using Social Media to Grow Your Business
Podcast 133

Using Social Media to Grow Your Business. Social media is constantly changing but it’s still a great way to grow your business and reach more clients. Cathy shares simple tips and tools to enhance your social media strategy!
In this episode, Cathy discusses:
- Blend of organic growth and boosting
- One platform that reaches everyone: Facebook
- Implement what you know
- Identify social media goals & objectives
- Narrow down your target audience
- Determine which platforms will help reach goals and focus on 1 or 2
- Post for your followers
- Share the inside stories and behind the scenes
- Be real: share your personal life
- Boost your team members
- Create and share short videos
- Share laughter to keep things light
- Share partner materials if they’re relevant and helpful
- Share health tips
- Share inspiration
- Share fans
- Share questions with a graphic
- Share your expectations for what you want your audience to do
- Share a call to action
- 5 Engagement levels of Facebook: Share, Comment, Like, Click, Reach
- Managing content and frequency
- Different kinds of posts: quotes, blogs, promotions, questions, informational, videos, showcase, tips
- How to build your own community on Twitter
- Choose 1-3 Platforms for Social Media:

Memorable Quotes:
- “If you want them to respond to your post, ask them to.”
- “Social media builds—don’t give up!”
- “Select a platform that compliments your business and don’t overdo it.”
Mentioned In This Episode:
The Inner Circle Membership Program
Canva
Facebook
Instagram
Twitter
LinkedIn
TikTok
Snapchat
Clubhouse
B School
Meet Edgar
Membership Mastery
Natural Health Immersion Program
Links to resources:
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