Using Social Media to Grow Your Business
Podcast 133

Social media is constantly changing but it’s still a great way to grow your business and reach more clients. Cathy shares simple tips and tools to enhance your social media strategy! 

In this episode, Cathy discusses: 

• Blend of organic growth and boosting
• One platform that reaches everyone: Facebook
• Implement what you know
• Identify social media goals & objectives
• Narrow down your target audience
• Determine which platforms will help reach goals and focus on 1 or 2
• Post for your followers 
• Share the inside stories and behind the scenes
• Be real: share your personal life
• Boost your team members
• Create and share short videos
• Share laughter to keep things light 
• Share partner materials if they’re relevant and helpful
• Share health tips
• Share inspiration
• Share fans
• Share questions with a graphic
• Share your expectations for what you want your audience to do 
• Share a call to action
• 5 Engagement levels of Facebook: Share, Comment, Like, Click, Reach
• Managing content and frequency
• Different kinds of posts: quotes, blogs, promotions, questions, informational, videos, showcase, tips
• How to build your own community on Twitter
• Choose 1-3 Platforms for Social Media:

Memorable Quotes:

• “If you want them to respond to your post, ask them to.”
• “Social media builds—don’t give up!”
• “Select a platform that compliments your business and don’t overdo it.”