Top Three Actions to Take On LinkedIn Now
One of my favorite topics is social media. The reason? Not only is it beneficial and fun, it is also extremely cheap advertising (if not free) compared to the old newspaper, radio, television, yellow pages, and direct mail of my old brick and mortar business. It gives me a thrill to be able to reach so many people, in such a personal way, in such an easy fashion.
Karen Yankovich is one of my favorite people to talk to about social media. Not only does she teach it, she uses it successfully. To me, that is the key to finding the right person to listen to. She’s in my podcast interview this week if you want to listen to our chat. We also had some other insights you may find valuable.
Karen wrote the original module for social media for our Building Abundance Course. Never have I ever seen anyone with so much insight on so many different platforms. I’m always saying to you, don’t spread yourself too thin, find the platform that works for you and focus on one or two. If your ideal client is in business or works in a career that would put them on LinkedIn, this is the time to take a look at that as a valid platform.
Actions on LinkedIn
3 Tips for Using LinkedIn
Don’t skip the connecting piece: Make consistent connections by searching for those who will be valuable to your business and send connection requests weekly.
If you’re on LinkedIn, you’re familiar with the people who reach out to you for the first time ever, not knowing you, and saying they read about you, but they didn’t really, otherwise they’d know your business model isn’t what they say it is, and they try to sell you like a door-to-door encyclopedia salesman.
I just looked and two out of ten seemed to be genuine and authentic communication. Why would you cold call a sponsorship? She just threw it out there and waited for it to do the work for her. No way. When we work with sponsors, it generally takes weeks or months of phone calls to get it done.
Make sure you have a great profile: Your profile should be client-facing and focus more on your client and make them want to connect with you.
One Saturday morning, at 6 a.m., Karen got on the phone with me and walked me through setting up my profile. Last year, she and I did one of her full day intensives and she helped me to update it. It’s important that your profile represents you well.
Keep up with your LinkedIn inbox: Keep your inbox open and respond to messages so others will know you value their connection.
I’m the worst at this, but getting better. It used to go for 6-12 months without me checking and now I check once or twice a week. I’ve gotten business off of Linked In, and it doesn’t cost me anything but some common sense and my time.
“Customer loyalty is earned by being responsive, friendly, and making it easy to do business. Social Media gives you an opportunity to prove yourself with value and authenticity. ” Cathy
Some other things we discussed in the interview:
- Why you need to narrow down your niche
- How LinkedIn allows for targeted networking
- The growing benefits of LinkedIn Ads
- Using a personal page vs. a company page on LinkedIn
- Why your LinkedIn profile should tell others about you but focus on them
- Start building your connections by starting small and sending messages
- Different ways to provide value to your LinkedIn connections
- The benefits of interacting with Groups
- 3 Ways to use LinkedIn as a business owner
- How to avoid violating LinkedIn’s Terms of Service
- Karen’s free LinkedIn Workshop
We go over and over again, how important it is to be consistent with your branding, narrow your niche smaller than you like and putting yourself out there to offer the gift you have to share. LinkedIn is like any other media, you want to stay consistent and authentic.
When we talked, I learned that you can’t have someone else do your work on LinkedIn for you. I’m going to be doing a lot of research on the Business Page now. When your business gets to a certain size, you just have to delegate some of the work. As far as I can tell, the business page is the only way to do that…so, stay tuned for more!
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