Strong Selling Skills to Help Others

Podcast 117

Selling is necessary to have a successful health coaching business and doesn’t have to be something you dread! Listen in as Cathy shares helpful selling tips, how to handle the most common objections, and the power of focusing on the service you offer others instead of the sale! 

In this episode, Cathy discusses

  • Details about the Building Business Challenge
  • Selling Tips, Common Objections, Handling Objections
  • The difference between waiting for customers vs. doing the work 
  • Advice for successful sales and non-sales
  • Formula for working with limited budgets and cutting time vs. price
  • Why it’s okay to not always know the answer to your customer’s questions
  • The true purpose of a sale  

Selling Tips

  • Go onto a sales call or meeting with the intention of helping the person you’re meeting
  • Be authentic and be as honest as you can be
  • Use your coaching skills because they translate into great selling skills
  • Believe in yourself—you know more than you think you do
  • Listen to the person you are helping and allow them to discover what they need
  • Stop spending time trying to help someone who does not want help
  • State your price clearly and confidently—don’t keep it a secret and don’t discount your time
  • Work hard for your customers and do everything you can to help them reach their goals 
  • Don’t waste your customer’s time—be concise 
  • Listen carefully to your customer’s objections and address them
  • Help customers to solve their problem and don’t be afraid to close 
  • Follow up with your customers and get them signed up to work with you 
  • If you make a promise, keep it

Common Objections 

  • Too expensive
  • Not convinced of the need
  • Too busy
  • Doesn’t want to be obligated to a time and dollar amount
  • Doesn’t understand the offer
  • Just a fad

Handling Objections

  • Actively listen 
  • Repeat back what you hear
  • Be respectful and validate what they say
  • Ask questions to understand objection 
  • Answer questions clearly, directly, and honestly
  • Use social proof to expand what you say
  • Follow up again

    Memorable Quotes:

    • “You have a duty, knowing what you know having the background that you have, and having the ability to help other people, you have the duty to share what you have with everyone so that you can help as many people as possible…that’s why you’re in the business.” 
    • “Products and items can be discounted depending on the cost of goods sold, but your time cannot be discounted.” 
    • “Don’t be afraid to close—if they did not want you to solve their problem with your services or product, they would not be talking to you.” 
    • “People will not come to you without you doing the work.”
    • “The purpose of the sale is to be of service to the person you’re talking to.”

     

     Mentioned In This Episode:

    Free Business Building Challenge

    Links to resources:

    Health Coach Group Website

     Get the book(s) 

     

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