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STEPS FOR HEALTH COACHES TO SETUP AND MARKET A BIG MEMBERSHIP PROGRAM LIKE NHI

Lessons in Leadership

for Health Coaches

Our most popular offering (besides the Platinum Package), right out of the gate has been Natural Health Immersion.  I know it’s the answer for ALL health professionals, doctors, dietitian, chiropractors, trainers, and health coaches who want to have income that isn’t tied to the number or hours we put in or the procedures, tests, or products we sell.  This is a good solution and I appreciate all the interest.

Last week we were all in Florida with some of our favorite people in the world, our customers and team.  We had the special opportunity one day to work one-on-one with a small group.  We were able to move them forward in ways that you can’t begin to imagine.

This week, I’ve been looking at ways we can carry that over and expand.  So, here is a list of everything we put together that you may need to set up and market your new membership (you can do the same for a program.)

     Get it Ready

Step-by-Step

 

Facebook:
Group Setup (2) one paid and one free – 15 minutes
Social posts – 3 daily x 30 days (try to pre-schedule this, so you’re doing it once a week.
Boosting – depends on the time frame, etc.  30 minutes a week
Advertising – same as boosting / with recording – 30 minutes once a month
Graphic Design:
Edit existing logo – 30 minutes
Membership Logo to coordinate with an existing logo
Social Media Template – 30 minutes
Facebook Cover Template for fan page and groups – 30 minutes
Customized Opt-in
Marketing Material Customization – 2 hours
Emails/Opt-In
Product Launch Sequence 30-60 minutes depending on autoresponder (just tweak mine)
Opt-In setup 30-45 minutes
Newsletter Template Setup 45 minutes
Landing Page for Opt-In 30 minutes if you don’t have to hunt for an image
E-book cover/optin cover 30 minutes
Program Customization
Logo
Color Customization
Physician approval
Website and Marketing
Homepage lead into Membership Sales Page  (30 min)
Membership Sales Page (up to 2 hours)
Membership Page  (1 hr)
E-Commerce Setup (30 min – 1 hour)
Videos for Sales Sequence (3 and webinar)  (4 hours)
Business Coaching
Blocks, customers, social media, niche, or ICA (start by narrowing) 60 minutes (1) a month

 

     Speak Your Own Words

Learn what your customers need and speak straight

This all takes for granted you’re going to step in and make it your own, change the name, add a membership logo.  That’s great but you don’t have to.  That can all come later.  The main thing is getting it out there and it’s ready to go as is.  In that case, you can skip all the customization and logo stuff and focus on the marketing words.

If there’s one thing you SHOULD do yourself, it’s to speak to your customers and to tell your story.  Take the time to learn their biggest needs.  Take the time to explain how you can help.  Take the time to create a visualization for them of how things can be after they’ve joined your membership and done the work.  You’ll be glad you did.

“Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem.” Laura Fitton

     Further Reading

With content below.

Natural Health Immersion

Membership Business

Platinum Package (Includes Business Planning, Online Marketing Mastery, List Building Pkg, and business coaching)

Inner Circle (Includes BA, OMM)

Done-for-you programs

Healthie

Did we forget anything?   I think we did everything else for you.  Comment below.

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