SOCIAL MEDIA – FREE ADVERTISING

Facebook – Over 87,000 Likes

I’m going to share my secrets with you here in this article so you can start growing your fan base today.  I’ll give you the step by step instructions, so there is NO doubt what you need to be doing all the time to build your community.

The goal is to grow your likes consistently, give lots of free value to the people who like your page and put them on your list.  THEN, this is imperative, continue to give them value until they are ready to buy from you.  No pressure, and it’s all fun and helpful to them along the way.

My goal for this year is 100,000 Facebook likes.  In 2012, I started out just like you – 250 likes and didn’t have a clue how I was going to grow a list.  I wasn’t even sure I could.  In that year (2012), I figured it all out.

That’s a lot different from the old door to door sales model.

It’s also substantially cheaper than snail mail.  That used to cost me around $10,000 per quarter.  Now it’s virtually free, and I reach twice as many people.

My customers are on Facebook – VERY IMPORTANT – Make sure your ideal client is reachable through Facebook. Otherwise – none of it matters.  Time is money, and you’ll be wasting both.

Not all social media is free – I recommend you spend money on Facebook advertising while using all the free tools.

STEP-BY-STEP

Cathy Sykora

Founder, The Health Coach Group

Cathy helps health coaches build and maintain successful businesses that improve the lives of others.

HERE WE GO AGAIN

How Many Times Do You Have to PinPoint Your Ideal Client Avatar?

Until you get it right.

Why?  You ask.  Otherwise, you’re just wasting your advertising time and money.  You’re preaching to the wrong crowd. Knowing exactly who my ideal customer is has saved me tons of money over the years.

Seeing the World Through Someone Else’s Eyes

 

The secret to finding where your ICA (ideal client avatar) will be, lies in finding just one or two real people who fit your profile and “creeping” them.  Business people call it market research.  Social Media has a name for it – if it’s done in a social setting.  This practice is invaluable.

Find someone who IS your ICA and check out what Fan pages they like and which groups they’ve joined.  You then advertise to target the people who like those fan pages.  Join and engage in the groups.  Then start your group and build your community based on the additional information you’ve learned by interacting and getting to know your ICA.

The closer you can get to your ICA, the better your business will do.  Understanding what makes them happy, sad, satisfied and fulfilled is important.  Knowing where to find them and how to speak with them comfortably and from their place is imperative.

Here’s Your List

 

Consistently do this:

  1. Know your ICA
  2. Create a Facebook Group that addresses your ICA’s needs
  3.  Spend a little money on Facebook ads
    • First, advertise fun social things to your ICA – target carefully, with a LIKE button
    • Then promote FREE and valuable things to the people who like your page from #1 in exchange for their name and email address
  4.  Then nurture your followers who’ve traded their name for your free stuff
  5. Find out more about them by asking questions or giving them more free stuff and see what they want and need
  6. Every once in a while (10% of the time) – tell them what you have to sell that would help them
  7. Be consistent in your Facebook posts – vary them (IMPORTANT) – according to what they indicate is interesting to them
  8. Offer your group members valuable information, connections, and collaborative opportunities all the time

It’s important that you do this in the order shown.  I had someone helping with my advertising, and it cost 2.5x’s more to do this out of order.  It’s also important to follow these directions carefully and BE SURE NOT TO skip anything.

Some people believe that you can do this without a blog – blogs are important – especially in the beginning when you HAVE to establish credibility.  After a while, as in my case, it offers you the accountability to consistently provide valuable content to the people you value most.

 

To be able to do the above, you will need:

  1. A Facebook Account
  2. A Fan page for your business on Facebook
  3. An auto-responder (Infusionsoft, Mailchimp, A-Weber)
  4. Graphics software (free Canva or Adobe Spark – Paid Camtasia or Adobe Illustrator)
  5. A posting tool – (PostPlanner, Edgar, Hootsuite)

 

WHEN YOU’RE READY TO START YOUR BUSINESS OR TAKE IT TO THE NEXT LEVEL

Share your experiences with social media in the comments below.  CARRY ON THE CONVERSATION.   Feel free to ask questions, and we’ll do our best to get them all answered right here.

Health Coaches, feel free to share and use this article on your websites, emails and social media.

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5 Comments

  1. Lynne Wadsworth

    I love it Cathy. You have given us great information and lay it out so easily and well for us. Thanks.

    Reply
    • thcg

      Thanks Lynne. I’m glad you’re able to use it.

      Reply
  2. Marian

    You have encouraged me to start taking my social networking to the next level. I need to get the graphics software and hootesuite. Thanks Cathy!

    Reply
    • thcg

      Good, good, good! Taking your social networking to the next level will move your business that direction too. You’re welcome!

      Reply
  3. Latanya Redman

    thanks very good info and easy to understand

    Reply

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