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Product Launch with Jeff Walker

Podcast 161

You don’t have to be an expert in sales and marketing to launch a successful health coaching business. Jeff Walker explains how the Product Launch Formula and upcoming Launch Masterclass can benefit both your business and clients!    

In this episode, Cathy and Jeff discuss: 

  • What the Product Launch Formula offers wellness practitioners 
  • How the PLF can benefit those just beginning their business journey 
  • Jeff’s experience of building his Launch program 
  • The most important launch Jeff ever did 
  • Being driven by the impact you can have on clients 
  • The power of knowing how to communicate the value of your offer 
  • Details about Jeff’s upcoming Launch Masterclass 

Jeff Walker is the author of the #1 New York Times bestseller “LAUNCH”.

He teaches people how to launch online courses, products, services, and brands online. Jeff started his first online business in 1996, and he pioneered the very idea of the online launch. His “Product Launch Formula” transformed the online marketing world from the day it was released in 2005… and Jeff and PLF have never slowed down. Now more than 14 years later, the Product Launch Formula brand is the gold standard in the online entrepreneurial training market. Jeff’s students and clients have done over a BILLION dollars in launches in hundreds of niches and markets… and dozens of countries around the world.

Jeff lives in Durango, Colorado (because he can live anywhere)… and he loves to get outside for all kinds of adventures. He’s been married to his wife Mary for decades. He’s no longer quite as fast as his kids on skis or mountain bikes… but they still let him come along for the ride.

Memorable Quotes:

  • “When I made those initial sales, I realized—yes I can create value and someone will pay me for that value and I can deliver it online.” 
  • “Unless you can communicate just how impactful this will be for them and how it’s going to change their lives, if you can’t communicate to get them to buy into themselves, they’re not going to buy into your offer.” 

Mentioned In This Episode:

Launch Masterclass –

Links to resources:

Health Coach Group Website

 Get the book(s) 

I don’t promote everything. This year, this is the only thing besides our programs and services that I’m sharing.

I think this is important for you and your business.

If you signup for his program, I’ll be paid an affiliate fee. I’m turning around and giving that back to you in the form of an annual Inner Circle Membership. That gives you a course for business planning, marketing, memberships, all kinds of tool, weekly group coaching, and a 6 month program you can launch!

Go to the free class and sign up when you are allowed. I know you’ll be happy you did.


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