Are you looking for that signature program?

While the detoxes and short programs are good, they need to lead into a program that you can work with on an ongoing basis that will make a lifetime of change.

This program will allow health coaches the comfort of working with your clients in partnership with a general practitioner m.d., psychologist and a dietitian.  Your client can feel well taken care of with 4 professional specialists behind their efforts.

The program is affordable for your customer.  You may want to sell the Bronze Program for $296, Silver for $747 and Gold – $1,647.


  • It is a 12-week weight loss program.
  • Includes 2 levels of programming content:  facilitation guide for health coaches to administer the program and program being facilitated/ client materials.
  • Socratic method for teaching – worksheets/activities for clients to have “aha” moments
  • Possible meal planning upsell.
  • Basic program delivery covered.
  • Should promote local coach as expert while leveraging time away from “hour-for-pay” model.
  • Include ability to customize for viewpoints on nutrition while still emphasizing bio-individual beliefs.

bronzeBronze Online Program
Weekly materials:  Video + Written

  • Weekly topic group conference calls covering module topics.
  • LoseIt Tracker + Group Integration (Requires coach to have “Premium” to create private groups.  There is integration with multiple trackers/apps but that also requires premium.
  • Weekly Recipes Bonus Email: 1 breakfast, 1 lunch, 1 dinner (3 email track options customized for dietary theory, recipes supplied by health coach)

silverSilver Program

  • All above plus:
  • Individual coaching call (1/month, 3/total program)
  • Daily topic/motivational emails throughout program (related to module topics)

goldGold Program

  • All above plus:
  • Additional individual coaching each month (2/month, 6/total program)
  • Individual wellness assessment (1.5 hours) with coach at beginning and end of program (2 total)

Marketing/Sales Funnel
a. Local Marketing Plan with Materials (4 Newsletter emails, Referral incentive
program with 3 email templates, 1 customizable flyer template for in-person
events, 1 customizable poster template and ¼ page leaflets)
b. Online Marketing Plan (3 Facebook Ad Templates, 4 Blog Post Topics and
schedule, Pre-packaged Tweet/G+/FB posts 4-week plug+play plan)
Program Set-Up Manual/Procedures
a. Options for delivering materials and step-by-step guides for each, drip content
membership program
b. Guide to setting up conference calls for weekly calls
c. Guide to setting up LoseIt Premium membership and creating private group
d. Guide to creating weekly drip content emails with recipes (templates provided)
Program Administration Manual
a. Weekly checklist of steps to take for program administration
b. Weekly call topic and facilitator’s guide
c. LoseIt Group Thread topics (3/week related to week’s module)
d. Wellness intake/outtake facilitator’s guide/checklist
e. Monthly/bi-weekly coaching facilitator’s guide/checklist
f. FAQs and handling “problem clients”
g. Recognizing ED and what to do about it
h. Ins/Outs of liability – what NOT to do, resources for support
Program Materials
Bronze Program Materials Include:
i. 12 weekly written modules (modeled off existing materials + expanded
if/when needed, in linear progression through program)
ii. 12 weekly emails for module delivery
iii. Worksheet/activity materials for each week
iv. Short topic videos to accompany each module
v. 12 weekly recipe email templates
Silver Program Materials include:
i. Coaching call checklist and client prep worksheet/template
ii. Email templates for each day through duration of program (94 emails,
text only, no images)
c. Gold Program Materials include:
i. Wellness assessment checklist, and client prep worksheet/template

This is an all inclusive program, one Gold Program sale to one of your clients will pay for your investment…the rest is pure profit.  Up-sells could include menu plans created by a registered dietitian through consultation with you, additional programs, books and more.

I am pretty proud and excited about this program.  I think it solves a mountain of problems for our health coaches and creates a professional, responsible, option for health coaches who want to work in weight loss.

We really want to get this program into the hands of as many health coaches as possible to start off with, so we are offering an introductory price for 3 days only.  Click here to find out more.

Our focus group is in place to answer the last burning questions!  Please comment below!




  1. Fatimat Olukoju

    I’ll love to incorporate this into my fitness program 🙂

  2. Leslie

    This looks like an amazing program. I love all of the support you offer to health coaches – it is amazing!

  3. Beth K. Bedbury

    That looks like a wonderful program with a lot to offer. I like that it offers customization on food to allow for bio-individuality.

  4. Hayley Hobson

    wow Cathy. This program looks fantastic! Congrats!

  5. Cynthia Djengue

    You are one busy lady! I appreciate having options for programs set up for me. Thanks and congrats.

  6. Wendy

    Filled out form – looks great! 🙂

  7. Rommy Kirby

    WOW! Cathy…you manage to create truly necessarty support programs for health coaches so they can do what they do best!


    when will this program be ava. again for purchase?

    • Cathy

      Hi Desiree,

      It will be available for purchase 2/1/14.

  9. Laura A Mauriello

    Perfect timing on this awesome new program!!!
    Thanks Cathy!


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