New Membership Beta – Create a Subscription Offer in Your Wellness Business Now

by | Mar 9, 2021 | 1 Business | 0 comments

Healthy Business, Predictable Income

 

Back in 2013, I stumbled onto a business strategy that not only was an incredible offering for my customers, but also a Godsend for a new online business.  That strategy was a business offering of a membership program for health coaches on a monthly, quarterly, or annual basis.  This filled the needs of my customers who needed a lot of help and community to build their businesses and offerings, and it filled the need of this little business with regular, reliable, and predictable cash flow.

 It took a couple more years and some strong growth for a light bulb to shine on the fact that you all could benefit from this same business strategy.

So, a few years ago, I mapped out everything that I did to build my membership and then went out and did some market research on other business types who’ve flourished with the membership model.  What I ended up was a roadmap to the subscription model.  Just like any road trip, we don’t all have the same transportation, resources, or destination.

Look at how many different memberships you have.  For business, there’s Infusionsoft, Hootsuite, Social Sprout, Ring Central, Gotowebinar, PostPlanner, Adobe, Quickbooks, Microsoft….and I’m sure there’s a lot more.  Personal subscriptions include Netflix, Amazon Prime, Just Sprouts, Ideal Pure Water….no wonder we don’t have more spendy cash.

Here’s the thing, if it’s a subscription that adds value to our lives or provides a service or fills a need, then, we use it.  Yes, I know it’s cheaper to grow wheatgrass yourself, but indeed, it doesn’t grow for me – unless you’re looking for penicillin.  I grow more mold than green.  So, when I found out someone else would produce it for me, cut it, bag it, and send it…I jumped on it; it was a no-brainer.

Some of us binge-watch television shows.  Netflix is a subscription that saves money.  In the olden days we’d go to Blockbuster and rent the limit of “24”…do you remember that?  Then watch them and go back and pray they had the next in the sequence.  Now, for $19 a month you can watch unlimited movies and catch up on 12 seasons of a television series.  Why NOT get that subscription?

I’ve had meals prepared and sent to my home before, I opened the box and was shocked – it was styrofoam??? Isn’t this the age of sustainable living?  Why would a vegan food service use styrofoam containers? Just because it’s a great deal and offers fabulous service, we still have to share values.

When my mother-in-law’s doctor sent out a letter asking for $1000.00 a month, with his new concierge services in a subscription package, it seemed like an act to make their practice exclusive and cut out some of the older patients.  Now, with rising insurance costs and increasing deductibles, it seems like a very economic alternative.  To take it one step further, health coaches can offer this kind of service as well.

There are so many options with the health coaching business to use the subscription/membership business model, my question is – why isn’t everyone doing it?

Example: The Health Coach Group’s Subscription Plan

  • library
  • support
  • information
  • products for resale
  • tools for business
  • education for business
  • monthly or annual payment

Membership Decisions

  • Content
  • Membership Style, Fee, and Plan
  • Launch
  • Retention
  • Referrals
We strategize with you to choose what content you provide and the style and price of your membership plan. No two plans are the same because they’re designed around your superpowers, your niche, and the greatest needs of your ideal clients.  
You learn your options and set a price and a way to charge.  You’ll plan your membership launch.  We’ll even create a retention plan and a plan to create more business as you go by building with referrals.

What Do You Have to Offer?

Recipes, Menus, Grocery Lists, and Meal Planning Instructions can be offerings.  Programs – seasonal detox, the 28-day programs, Healthy Habits, ALL 12 months of the 3-6-9-12 Month program can be included.  What about providing workout videos, how-to videos, pantry raids, do and do not’s lists…Health Coaches have a mountain of opportunity with this business model.

Trying to expand your oils business?  Offer an oil of the month or prizes.  Send out samples as gifts for subscription longevity.

You can include your time in the membership too.  Offer quarterly visits and factor them into the membership price.  Get partners to help your members recoup their spend.  There are so many things you can do with a membership program that the options are endless.

Plus, it’s much easier to get someone in at a $37 a month subscription than a $400 sale.  It’s much easier to get 100 someones in at that price.

DIFFERENT THAN OTHER BETA’S: 

 

In the past, we’ve presented this as a 5-week course.  This beta will seek to offer more control and support.  

This new Beta:

  1. will release the resources 2 weeks ahead
  2. meet individually and privately before the workshop with Cathy
  3. attend an 8-hour workshop
  4. meet individually and privately one week after the workshop with Cathy and Amanda
  5. have a full one year map for your membership

What it looks like:

We’ll have a small Facebook group

Release of all resources

We’ll have an initial one-on-one meeting

One Day Intensive Workshop

We’ll have an initial one-on-one meeting

Incorporate a full one year map for your membership

You’ll be in our Beta Group, and we’ll be documenting your work for our case studies.
We’ll be invested in your success.

A Giant Move in the Economy

 

“Over the past few years we’ve seen a seismic shift in growth strategies for business brought about by a growing preference on the part of both businesses and consumers to subscribe to services, rather than buy products. And subscription economy companies are allowing their customers the adaptability to either pay as they go, or pay per subscription monthly, or via a long-term contract. The point is to have flexibility.” Forbes

Benefits for Subscriber and Health Coach

The subscription model allows some security and comfort for both the customer and the coach.  The customer doesn’t have to think about reordering, signing up for the next “special program” and usually gets better service and a better price because they’re constant.  The coach knows they have money coming in.  They look at their cash forecast reports and know exactly how much money will be coming in day today.

The coach knows they have money coming in.  They look at their cash forecast reports and know exactly how much money will be coming in day today.  Along with the value and comfort of recurring income, coaches enjoy closer relationships with their clients, more flexibility in their time and offerings.

 

This is going to be a lot of one on one, and I want to make sure ahead of time that this is right for you and your business. Email support@thehealthcoachgroup.com and use the subject line Membership Mastery Beta.  Who should join us?  Hard workers, only hard workers.  Health coaches who will work on this until it’s set up and ready to make money for you.  This particular beta is set up to control and support you to get it done.

There is no “buy now” option for this.  We have worked and worked to get this set up to offer you the most guidance, control, support, while eliminating confusion, frustration, and failure.  I’m not able to take everyone.  Email support@thehealthcoachgroup.com and we’ll set up a time to visit and make sure this is right for you and for us.

 

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Further Reading:

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Mayo Clinic

Johns Hopkins

National Institute of Health

CDC

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