Facebook is the social media platform that has always been most productive for me. …WELL… second to email. Facebook feeds my email list…so it is still #1 in platforms.
My customers are comfortable on Facebook. That is where I can reach them. Twitter…not so much. Some of you are on twitter, but not consistently enough to have it be worth a large investment of time. LinkedIn is a good platform…it demands more time and as I grow and have more people who can help me keep up, I will put more time into that. Google+ is another platform I intend to spend more time at when I get more people on my team…and Pinterest is a platform that would be useful as well. We go in spurts on Pinterest…depending on free time.
The thing is
Social Media takes time.
It takes time and effort because it is based on social interaction. If you throw an ad out there and walk away from social media for a week…it doesn’t work because social media demands interaction. By walking away, you just let all your interested people move on to the next best thing.
As a small business person, we are limited by resources like time, money and manpower. So it is best to tackle social media one platform at a time. Put your best efforts into it and you will see results.
You need to decide where your ideal client hangs out most and that is where you should concentrate your efforts. Mine are in Facebook. I have been here long enough and seen enough changes. studied enough “experts” and taken enough classes that I know that there is not a formula that works for everyone. That is why you need to open yourself up to analyzing results. I don’t mean just the Facebook Analytics, I mean listening to your people and seeing what they want. Then giving it to them.
The Health Coach Group is a breath away from 50,000 followers! 2 years ago we had 500.
That is a big jump and it came from providing interesting info and interaction with our ideal client.
Cathy’s Tips to Excel at Facebook
Change things up. Don’t always just post quotes or info. Do a little bit of everything to give your fans variety. Use photos, infographics, questions, informational, inspirational, statistics, current events and videos (but not too many of the last).
Post to your fans – it is all about them. Watch what they are interested in and let that guide you.
Share your personal life experiences (a little…don’t over do that). That could include family events, recipes you tried or things that work for your family and friends.
Tell your customers what you want them to do. “Share this and then like it if it is meaningful to you.” or “Click on the picture to……” or “Join me for my new webinar…”
Share quotes in graphics…people love graphics.
Boost your fans. Offer fanpage Fridays or ask them to list their accomplishments or post a bio and a link to their Fanpage to help them to grow.
Don’t be afraid to promote yourself. Don’t do it all the time, but, let’s face it, that is why you are on Facebook.
Offer useful tips and tricks that your fans will appreciate it.
Experiment. Observe and Discern. EOD – Don’t be afraid to make changes or break my rules or any other Facebook Expert’s rules because your fans will show you what they want and sometimes that is much different from what my fans or (especially) social media expert’s fans want. Think for yourself and try out new things.
Boost your more popular posts to pull in engagement.
Don’t ever buy likes. You end up with the wrong people and you are better off with a smaller fan-base than a bunch of followers who never will be potential clients.
Use your “opt-in” offers to build your list and build your followers at the same time.
Join in the conversation below. Tell us about your Ideal Client and what has worked with them and even some of the things that won’t work. Share this blog with your friends!
We will be on gotowebinar again this week and we will be talking about Facebook – engagement, reach and what kind of posts, how often. I will have a special surprise for everyone in attendance.
Please register for the date and time that works best for you:
Answering all your questions about the Inner Circle; the programs and how to best use them to make money in your business.
After registering, you will receive a confirmation email containing information about joining the webinar.
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10:00 PT, 11:00 MT, 12:00 CST, 1:00 EST
We have a new Facebook Marketing Package being released August 18, 2014. It is in answer to a ton of requests we got after releasing the other Packages. It is the:
This package is less expensive than the others, it is strictly marketing. It is perfect if you already have the programs, you have something to promote…and you just need a plan of action and instructions for execution. There is everything you will need to educate, entertain, empower and entice your fans.