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Learning how to make money online is one of the most important things for health professionals to learn and the most complicated.  It doesn’t have to be.  We’ve been working for years to help make it easier and to create systems that are a little easier to put in place and maintain. We’re amassing a library of wellness programs that guide you and your client through the process of becoming healthy; mind, body, and spirit.

     Who Should Add Online Programs in Their Business Model

 

Anyone who’s in physical, mental, or spiritual health and wellness industry can benefit from online programs.

  • Doctors
  • Nurses
  • Registered dietitians
  • Chiropractors
  • Functional medicine practitioners
  • Nutritionists
  • Massage Therapists
  • Health Coaches
  • Weight loss specialists
  • Detoxification specialists
  • Physical Therapists
  • Personal Trainers
  • Chefs
  • Naturopaths

If you’re in the wellness industry, including spiritual, physical, or mental, it can add a reliable stream of income for your business and increased opportunities for personal growth and wellness for your clients.

Having online programs cuts your workload and adds income.  It also reduces your time on personal attention and unnecessary phone calls and meetings.  Online programs develop a bridge between you and your client and helps to ensure they’re following their doctor’s directions correctly.  With the right tools and practice management, it allows you to access day to day progress your client is or isn’t making.

In addition to all the physical benefits of an online program, the professional education, presentation, and delivery adds to your reputation for providing the best and most current services for your clients and shows you keep up with important changes in your industry.  It provides a competitive advantage while offering additional flow of income.

     Be a Part of Trending Income Streams

 

Why shouldn’t YOU be one of the businesses providing courses when it’s such an obvious solution and opportunity?

Over $165 Billion worth of online courses were purchased in 2015 and yearly growth is anticipated at 5%.  That would mean that by 2023 online courses will generate $240 Billion in revenue.  Online wellness programs not only offer you the opportunity to make a difference in the lives of many, many, MANY, people, they also are trending toward incredible revenue potential for you.  Any health professional with access to online programs, tools, and a good practice management platform is in a position to join in this billion dollar industry next week.
“If you don’t find a way to make money while you sleep, you will work until you die.” my neighbor, Warren Buffet

     Examples

We have many tried and true programs and playing with the numbers is not only enlightening, but motivating as well.

One of our most popular programs, The 12 Day All Natural Detox has been sold for anywhere between $97 and $397.  It’s an easy program to market.  It’s short and sweet and people feel the potential for long term good health after only 12 days.  This also makes it a perfect program to lead into long term health and wellness programs like PURE, 12 Months to Great Health, Art of Aging, Healthy Habits, or others.
I know – there’s a big difference between $300 and $1800 in Healthy Habits. The variable is your time.  So, this is limited by your hours when you look at that bigger number.  It doesn’t have to be.  If you get 200 people in losing weight and doing well – you can get 600 people in.  You need to be able to meet the need for time if you’re working with 600.  Whether you’re a doctor, dietitian, or a health coach, you can hire someone to meet with these people.  You pay someone $60,000 a year, sell 200 at $1800 and your income is $300,000.  The math in running your programs online makes so much more sense than the dollars for hours model shown below.
This doesn’t mean that you have to quit working with people one-on-one.  It does mean that you are in a position to help thousands of people instead of a few and you can be selective.

You can also run this as a membership, instead of collecting $97- $6000 per program, you can put your clients into a monthly group.  It gives you the potential to have your business and your income planned out years in advance.

     6 Steps to Building Your Online Business

We’ve broken it down into 6 steps to create a revenue stream from online courses.

Eventually, you will want to add to this list. For now, these are the important steps to building a flourishing and profitable health coaching business.

6 Steps

☐ 1. Certification

☐ 2. Business Plan

☐ 3. Marketing Plan

☐ 4. Website

☐ 5. Support, Ideas & Accountability

☐ 6. Coach/Client Programs

If you’re a registered dietitian or doctor, you may not need a health coach certification.  You may just need to hire certified health coaches if you’ll be providing coaching, or get some good coaching education.  If you’ll be dealing with something that wasn’t included in your education or scope of practice, you’ll need to determine where to get that education.

A solid business plan as recommended by the SBA will give you something to take to the bank for a loan if that’s what you decide upon.  More important, it gives you a solid foundational plan that you can go back to time and time again to make wise and focused business decisions.

Marketing online is a different bird.  You’ll want to implement a system that builds your list and then another system to nurture and sell.

A website is necessary for today’s business environment.  To be taken seriously and get your information distributed and read, you need a well-branded site.  Attached to your website should be another website, your membership site (to deliver your programs sequentially).  

You know the importance of coaching, otherwise, you wouldn’t be a health coach.  Get a business coach to speed up and increase your success in business.

Coach/Client Programs are the foundation for making money online with courses.  You can create your own.  If you don’t have years to create a professional, well sourced, and topical program.  We have anything you could want.  We’ve developed programs according to the requests of our health professionals.  We continue to build on the library.  Buy one already done and edit it to suit your niche.

     Further Reading

 

Everything You Need from HCG

Membership Website for program deliver

It’s Time to Start Your Membership

Small Business Administration

Join in the conversation below.  What is your experience with online programs?

Look for the next six articles in following weeks.  We’ll dive deeper into the steps above.

 

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