LinkedIn was purchased by Microsoft in 2016 for $26.2 billion. While this may not mean much to you, what should, the number of LinkedIn users has soared to over 500M. Many coaches are on LinkedIn; few are active on the platform like they are on Facebook, Twitter, and Pinterest.
If you are a coach, working with customers who are in business, LinkedIn should be a strong contender for your social media time. If you are a coach, looking for joint venture partners, LinkedIn is a valuable alternative.
If you decide that LinkedIn is an excellent alternative platform for your business, then, you’ll want to take a few steps to ensure your success.
Founder, The Health Coach Group
- Fill out the profile completely. Don’t just answer the questions. Be strategic. This is your chance to let people know what is special about you and your business. Link to your site whenever possible and use copy to persuade. When I filled my profile out, it was 6 a.m. on a Saturday morning and the “LinkedIn Lady” was skyping with me and telling me what to do where. That was a big advantage. Having an expert help you saves time and removes the learning curve. The nice thing about LinkedIn is that they tell you if your profile is not full. They rate your level of completion. Use keywords in your content.
- Make connections. Don’t stop making connections. LinkedIn, like all other social media, is most productive when you’re authentic and are consistent. Look for what you can do for others, not what they can do for you. Learn to find your ideal client, or your ideal partner and build your network.
- Use a good quality photo of yourself.
- Turn on your activity broadcasts and update your profile regularly. This will get you good exposure continuously.
- Join groups that are relevant to your niche and participate. Add value. Just like any other social media, don’t spam, be helpful.
- Only recommend people you’ve done business with and would use yourself.
- Send connection requests that are personalized and emphasize what’s in it for them to connect with you. That means not to sell them something when you connect, but to find out what they need and help them.
- Personalize your url. Example: https://www.linkedin.com/in/cathysykora/
- Schedule time in your planner to build your LinkedIn connections daily.
For those of us with $250,000 advertising budgets in the good old days where newspaper, direct mail, and phone book advertising were the least expensive options, social media is a miracle worth learning and investing time.
Monday we start a workshop to teach how to run ads on Google and Facebook without wasting money. I’ll also go through the rules of social media engagement. I’ve done pretty well in social media and appreciate it for what it’s worth. I’d like to teach coaches how to appreciate and use it as well. CLICK HERE TO JOIN THE WORKSHOP
My LinkedIn Lady
I don’t want to end this article today without acknowledging my LinkedIn Lady, Karen Yankovich. Karen has contributed a lot of incredible information to our programs and coaches over the years. She’s been interviewed several times for Inner Circle Weekly. If you need help with your LinkedIn profile or learning how to take the best advantage of this social media platform, I HIGHLY RECOMMEND KAREN YANKOVICH.
Did you enjoy this blog?
Sign up to receive a weekly notice.