The Secret To Getting Anything You Want In Life with Jennifer Cohen

Podcast 112

As a health coach, you understand the power of mindset and setting healthy habits but your clients might need some extra motivation. Jennifer Cohen talks with Cathy about how we all get in our own way sometimes when striving to meet our goals and how we can change our outcomes simply by trying again and realizing no doesn’t have to be the final answer!  

In this episode, Cathy and Jennifer discuss: 

  • Why smart people don’t always get what they want
  • How Jennifer’s experience working with Keanu Reeves influenced her bold mindset 
  • 3 Lessons Jennifer’s learned about what boldness really means  
  • The power of getting comfortable with hearing “no” 
  • Jennifer’s “10% Target” mindset shift strategy  
  • Details about Jennifer’s helpful books  

Jennifer Cohen is a best-selling author, entrepreneur, and performance coach with a specific focus on building healthy habits to drive positive behavioral change. She was recently named “100 Most Influential People in Health and Fitness” by Greatist and is currently ranked #16 “Most Impactful Fitness Entrepreneurs” by Web MD.

In 2019, Jennifer took her passion and experience to develop and host one of the fastest rising, regularly ranked podcasts, “Habits & Hustle” featured on, which brings together thought leaders and notable game-changers into thought-provoking conversations identifying effective techniques and ideas to help listeners level up their physical and mental capabilities.

Jennifer’s work goes beyond performance training. She also serves as a consultant to world-class brands including Muscle Milk, KIND Bar, Loews Hotels, and Weight Watchers. Jennifer’s signature “10% Target” mindset was recently presented in her TED talk.

Jennifer is also a best-selling author. Her first bestselling book, No Gym Required – Release Your Inner Rock Star (2009), outlines her no-nonsense approach to fitness and health, and serves as an overall healthy lifestyle guide. Her second book Strong is the New Skinny reached #2 on the Bestsellers List. And Jennifer’s third book Badass Body Goals is an innovative book/journal featuring an online video library.

Jennifer was also the co-founder of the very popular fitness app, which was acquired by Weight Watchers in 2015 and she is the co-founder of The Good Human Foundation, which hosts the annual star-studded “Babes For Boobs” bachelor auction.

Jennifer resides in Los Angeles, California with her husband and their two little superstars, Dylan and Sydney.

Memorable Quotes:

  • “When you want to get what you want, you have to be bold and you have to take that risk.”  
  • “Never count yourself out; you miss 100% of the shots you don’t take.”


Mentioned In This Episode:

No Gym Required – Release Your Inner Rock Star 
Strong is the New Skinny
Badass Body Goals  

Links to resources:

Health Coach Group Website

 Get the book(s) 


Did you enjoy this blog? 

Sign up to receive a weekly notice.