How to Increase Your Sales with Touchpoints

How to Increase Your Sales with Touchpoints

Podcast 52

It’s recommended that you reach out or “touch” your clients 6-14 times to ensure you’re establishing a solid connection. Cathy and Sandee explain why authentic and targeted touchpoints are crucial to growing your business.       

In this episode, Cathy and Sandee discuss the following:

  • Why it’s important to diversify your online presence
  • Different types of touchpoints and how they support your business
  • Suggestions for how to incorporate touchpoints in your business

Cathy and Sandee have experienced a lot of success using a variety of touchpoints. Below is a comprehensive list of some of the many options you might consider using with your own business. Listen to hear each type explained during the show:

  • Using direct mail even once or twice a year
  • Newspaper, radio, or television advertising
  • SEO and programmatic ads
  • Different kinds of public appearances you can leverage
  • Printed materials such as business cards or brochures
  • Proposals or quotes
  • Thank you notes or follow up notes
  • Email signature and tagline
  • Blogs and podcasts
  • Advertising in local or national magazines or publications
  • Referrals and word of mouth  
  • Text messaging and messaging apps
  • Website, office, or store
  • Incoming and outgoing voicemail messages  
  • Events and networking opportunities
  • Joint ventures and cross promotions
  • Packaging and programs
  • How you treat people
  • Giving samples
  • Person to Person communication
  • Public relations
  • Testimonials
  • Your brand


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