Keep Your Group Active & Involved
Clarify Your Expectations
Tell your members what to do. Tell them to post, comment, suggest…as clearly and precisely as you can. Many new group members don’t know what to do – so they don’t do anything.
Post-Nice Quotes and Graphics
Make them attractive, applicable to the topic and – important – they don’t have to be perfectly created, just social and fun. Title the post so it can be searched.
Create an Event to Unify
A webinar or meet and greet..Q&A, educational…social. Use Gotowebinar, Webinar Ally or even Facebook Chat.
Provide Value and Link to Deals or Activities that Interest Your Group
Remember the local people you invited to participate? Or education material you’ve already created – tons of stuff in the Inner Circle.
Include Funny Posts
Jokes, Quotes, Stories. Lighten the mood.
Use Contests, Prizes or Drawings
It doesn’t have to be big. You could award best weekly participant or best idea
Vary the Content
Just like your Fan page, it’s important that you post a variety of questions, quotes, suggestions, material, etc. Variety keeps the participants interested, engaged and prevents boredom.
Make Your Group Secret
After people are in, change to a secret status from closed. This helps to give them an added comfort level.
Founder, The Health Coach GroupCathy helps health coaches build and maintain successful businesses that improve the lives of others.
Involve Your Members
One of the most worthwhile things you can do in a group is to involve your members in the administration. Put them in charge of their own success as well as all the others in the group.
Get into other groups that interest you and notice what they are doing right and wrong. This can save you time, trouble and potential customers, not to mention community members in your group.
Build Up Your Members
Connect people, always work towards connecting people in your group who can benefit from each other.
Build members up, let them know when they’ve done well or accomplished something. Instilling confidence goes a long way.
Acknowledge member’s efforts. Whether it’s work in the group or on themselves, recognize them.
Build Your Community – Build Your List
Building a solid community, tribe, following, or group of people who are interested in what you offer is one of the most important things you can do for your business. It’s fairly easy and not too time consuming for the rewards you reap. As I say that, I feel compelled to say that it’s imperative your focus is on your community and not your reward.
Whatever you do, make sure you convert your online community to your mailing list. DON’T SELL TO THEM IN THE GROUP. Your mailing list is for that.
What have you found helpful in establishing and offering real value to your community? Where are you in the process? Share in the comments below.