How to Get New Customers
Business owners can connect with potential clients in hundreds of ways and Cathy shares the most common strategies to get new customers. Whichever touch point you choose, if you remain consistent in your service and your message, your business will grow!
In this episode, Cathy suggests the following:
- Make your sequence for building your email list your #1 priority
- Determine if your ideal customer is on the social media platform you’re using
- Use email marketing systems to build your list and your reach
- Advertise on different platforms online and offline
- Use in-person advertising like workshops and store demos
- Nurture your business and grow your expertise in blogs, podcasts, etc.
- Make it easy for people to buy from you
- Ask for referrals
- Attend and host events
- Treat people fairly
- Send out samples
- Sponsor events or items for your ideal customer
- Use PR and testimonials to build your social proof