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In the health coaching industry, there is no “get rich quick” plan.  If you make a plan and work hard, you can make a good living.  You can’t skip that part though.  Just stumbling around isn’t going to get you any place.


That is why I wrote Business Plans.  I wrote it myself and then, I got a friend to help me with it.  She left Fortune 500s to go into business for herself and I got to be her first customer.  She took my program, disassembled it, added to it and put it back together again and then added workbooks.  It is a VERY good course now.  Unequaled I think.

Well…not to boast, but we have great reviews.  (OKAY…I am boasting)…it IS an incredible program and you need this course if you are a health coach.


The very first product webinar that I did is here.  I am so excited about it that I want to share it and let you know how to sign up for Building Abundance and Building Abundance Plus.  It was easy for me because I am dedicated to what I do and I know that this is good…I know that it can make all the difference for you.  If you have time, I would love it if you would watch…. click here.

This can be a time that is stressful and scattered, or it can be excited and focused.  When you have clarity and understanding, the frustration disappears.  That is why it is important to have a plan…and (I KNOW…I am always saying this…YOU HAVE TO IMPLEMENT IT)

The sky is the limit and there are millions of people who need you. You have the knowledge and the tools. You just need to get out and do it. You can do coaching on your own, with a partner…or by partnering up with businesses (like doctors) who are working with your target client. You can work in an office, out of your home or online.

Everyone is different.  Some of you need to earn a living (I hear you!) and some just want to be busy and help out people who need them.  We all have different goals and needs – so none of us will ever have the same plan.  Creating your plan in an interactive format that sets the foundation  and guides you to your own discernment, plan and implementation is what you need.


There are unlimited possibilities for health coaches. 15 years ago, if I would have told someone I was going to design and develop tools for health coaches, they would have laughed me out of the room…”what health coaches?”  There weren’t any.


We, as health coaches, have opened up an entirely new industry and the world is at our fingertips. We want to change the world and boy does it need us. If you don’t believe me…look at the diversity that some of the IIN Graduates have shown in their prosperous businesses and practices.

In Building Abundance, we have 12 weeks.  The course sets you up to work in progression, the first couple modules you will be creating knowledge, clarity, budget, support and after that you can go on to decide what your business will look like.  One of the modules for after you have made a lot of decisions and gained focus and clarity is “Building Products.”  This is where you decide what it  going to create the streams of income in your business.

You create magical income streams that allow you to become prosperous and open you up to be able to offer the world all the light you have to share. Not all of them will be for you, so study them carefully, make notes, Google and find out how…and try them out…and then, do what feels right.

“One of the first things we learn from our teachers is discernment: the ability to tell truth from fiction, to know when we have lost our center and how to find it again. Discernment is also one of the last things we learn, when we feel our paths diverge and we must separate from our mentors in order to stay true to ourselves.”  Anne Hill





The magic of e-books is that you create the e-book, launch and market it properly, then you go on to something new and the book creates passive income. This is income that does not require you to continually input work.


E-books are pretty


easy to create:


•Decide on a topic that you know a lot about


•Type it up as a PowerPoint or word document, turn it into a pdf


•Market it – either by yourself or through Amazon or Kindle


There you go!  You are published. It doesn’t have to be difficult and it doesn’t have to be expensive. You are published, are recognized as an expert in your field, have something to promote on your website and sell online!





HealthyHabitsLarge3You have many wonderful “made for you” e-course, right at your fingertips. The 12 Week Physician-Health Coach Weight Loss Program, Healthy Habits, is a program that is set up to be delivered perfectly and exquisitely as an e-course.


The same thing you use with your clients can be delivered online and turned in to more passive income.


You can deliver e-courses as printed modules, videos, audios, webinars, phone sessions or all of the preceding. It is good to offer an online forum for collaboration, interaction and Q & A’s.


There are many different ways to develop an e-course, the secret is to offer what your target market needs.



You can deliver your e-course by automated emails, on a message board, with a more sophisticated delivery system like our Designed, Sealed and Delivered, where it can be programmed to “unlock” at predetermined intervals.


Selling Products


shutterstock_60586213Do you have a raw protein bar you are ready to sell online? Wheatgrass, books, superfoods, vitamin and mineral supplements. The secret is to make sure what you are selling ties into your purpose. Don’t sell leather purses on a vegan website…and don’t sell cheap vitamins that run through your system, if you want what you say to be taken seriously.


Make your prices fair and clear, make your offering clear and precise. You don’t want people buying one thing and expecting another.


You can set up an online store on WordPress with Woo-commerce, Click-bank or Infusionsoft. We have a tutorial that teaches you how to set up a simple e-commerce with Woo Commerce. As long as you have that much done, you should set up your own affiliate program so other health coaches can promote your goods. That will help you and them build income.



Become an Affiliate


Becoming an affiliate for someone else can be a very powerful way to develop passive income.


•Someone else creates something and puts it out into the world to be sold.


•They need help getting the word out, so they offer commissions to people who can spread the word.


•The whole thing is automated to keep track of movement from the time you put your link out – to the time someone buys.


•Most affiliate fees are between 10-50%


You are able to pick and choose what you represent, so be careful, pick the things you love and leave the rest behind. Be sure you set up an affiliate program for yourself. Other people can spread the word about your coaching, e-books, e-courses, and goods you sell.


An affiliate program allows teamwork that profits everyone…the seller, the affiliate and the end user. It allows all of us to change the world a little quicker and together.


1.Find affiliate programs you love and believe in.

2.Sign up as an affiliate

3.Get a link to use to share with other people.

4.The link directs people to the product and keeps track until they buy.

5.Most affiliate programs automatically deposit money into your PayPal account. They will do it once or twice a month and in intervals if the purchase is set up on payments.


•Email your mailing list and tell them all about the product you are representing. What you did and did not like about it and why you would buy it all over again.

•Use banners that are provided on your Facebook page, Twitter and on your website.

•Talk about the product on your blog

•Interview the creator on your blog.

•Include it in your newsletter.


You may want to offer something you have that is equal or less value than your commission as an incentive to use your link to purchase the product. You don’t want to do anything that confuses the new purchaser in branding, they must know that you are not the person selling the original product and that you are an affiliate for the original seller.


You should only be an affiliate for things that you love…and know that another person would find value in. It can be very good additional passive income if you do it correctly.


Set Up Your Own Affiliate Program


Let other people help you spread your magic! Affiliates can spread the word faster and let more people know what you have to share with the world.

•Decide how much you should pay as a commission. Be generous, you may receive less for each sale, but you will have sales that would not have been created without your affiliate warriors.

•Then, pay on time.

•Set up an account for your affiliates to sign up and keep track of their own progress. We started out with a simple WordPress plugin and now use Infusionsoft for affiliate tracking.

•Create Banners for your affiliate program

•Set up some examples of what your affiliates can say to promote you

•Let them know ways to share the banners and words

•Get the word out that you want people to sign up as your affiliate!




What do you want to teach about?


What are some of the things you have learned about in webinars? Sugar-busters is a big one. You can really talk about anything you feel compelled to share. You could teach your e-book.


Prepare well with good notes and an itinerary for yourself. Speak for 30-60 minutes and leave time for Q&A’s.


Some people feel more comfortable conducting an interactive teleseminar. Have the class present questions ahead of time and you can review, research and have a great answer prepared. This is a nice format because you are guaranteed to give the listeners information they find useful.


Be sure to record your webinar so you can reuse it later for ….da…da…da…dum…. passive income.


A Note on Multi-Level Marketing


It is very difficult to make a living in MLM marketing. You will want to expect that there will be an investment of time and money. I know people who are doing well with it and some who are not.

My one caution is that you go into it 100% dedicated. Make sure you know the people you get involved with and if you have a bad feeling about them – follow your intuition.

Find out if you are going to be selling product or selling people on selling the product.  Make sure that is what you want to do.  Talk to people who have worked with the company you are considering and find out how much they purchased monthly and how long it took to start making money.

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”
― Abraham Lincoln

Of course there is the hourly pay model.  Your income is limited by the number of hours you can work in a day, week, month and year.  It is good if you can work another revenue stream into your business to supplement your income and let you relax while you are coaching and not worry about money.

You will want to make sure you do all this in the right order.  It is important that the revenue streams you choose complement your niche and that there is demand.

Here is the thing…you can make all the plans in the world and things happen…the key is to stay flexible and adjust.

“In preparing for battle I have always found that plans are useless, but planning is indispensable.”
― Dwight Eisenhower

What are you working on?  Do you find this exciting or overwhelming?  Share your feelings and join the discussion below.



  1. Lorna

    Great info Cathy. New health coaches would be well advised to buy your program and learn these topics well. They are truly the make or break steps that need to be taken.

  2. Cathy

    The image at the top says it all: it’s all about creating the steps and then watering them. This post is a great reminder as I tend to get going on an idea and then fall back into the “stumbling around” until another idea comes along. Time to really nurture some of the seedlings with some good hard work!

    • Cathy

      Nurturing is a great word for it Cathy. Thanks.

  3. Sara

    AS someone with a health coaching online business (I am a nutritionist) I’ve come to realize over the years the enormous potential of being online. This is a great outline for someone just starting out. Perfect!

  4. Michelle

    I am working on my first ecourse (I published my first ebook in February), and I am excited! Woot! Cathy, do you happen to know anything about Ruzuku.com? I’m thinking of offering the course over there. As a former teacher, I LOVE their engagement tracking!

    • Cathy

      Good luck Michelle. I am not familiar with Ruzuku, but I will definitely check it out.

  5. Carolyn Rayner

    I am a new health coach and just beginning my career. I have my first two clients and am looking forward to growing my business. From what I have seen so far, I am sure i am in the right place to do just that with the “Building Abundance” course.

    • Cathy

      Congrats on the first 2 clients Carolyn! You are off to a good start with Building Abundance too!

  6. Еlene

    Looking forward to learn that abundance program ! Very happy and ready!

  7. Susie

    I have been told i should write an ebook but never realized that it could been done as simply a you put it. Hmmm, thanks for all of the great info Cathy, you have given me food for thought!

  8. Julia

    As an internet marketer, you speak to my heart! I love your tips for course making and ebooks. A great resource for any health coach.

    • Cathy

      I can tell you are a true entrepreneur Julia!

  9. Lori W

    This was a super post with amazing ideas!! Thank you so much for all the information that you so generously share. I’m actually in the process of writing an e-book, so the timing is serendipitous for me!!

  10. Heather

    I totally agree, that the world right now is your oyster when it comes to selling different products in the health coach arena. The challenge comes in just doing it! Another component is picking one and beginning rather than getting overwhelmed with trying to do them all at once..

    • Cathy

      Well said…pick one and begin then avoid the overwhelm. Too many coaches get caught up in trying to do everything instead of what fits their business.

  11. april

    i appreciate your information on affiliates, cathy. i am working on my first e-course as well (hey, michelle!) and have been advised to set up an affiliate program.

    • Cathy

      Good advice April. Affiliate programs benefit everyone.

  12. Cynthia Djengue

    You are so right about MLM – I am in Young Living and I love selling the oils and respect everything about the company, but that doesn’t mean I am putting all my eggs in one basket. In fact, I diversify my business and that works best for me. It appears you do the same with your Health Coach business. Thanks for the tips.

  13. Johanna

    Nice post Cathy – I like the personal touches here and that you have the link to your conference call. Awesome!

  14. Amanda

    Thanks for sharing these options for how health coaches can diversify beyond 1-1 coaching and make a living!

  15. Lisa

    Cathy, I just finished watching your webinar on “Building Abundance”. I loved hearing your story. I am convinced more than ever after watching the webinar that I need to sign up for this course. I am glad I took the time today to listen. Thank you!

  16. Shelley Ugyan

    Great ideas here, Cathy. health Coaching can take on so many dimensions and angles and it is so helpful to have some clear steps and concrete ideas to work from! I have just started digging into affiliates- there is so much to explore- very exciting! Thanks for sharing such powerful info here!

  17. Sharon

    Cathy this is awesome. I have been really contemplating additional ways to create an income stream. I have thought of affiliates – your post provides a nice guideline on how to actually get it done. Thanks

  18. Denise Marie Filmore

    I have so much information written for my ideal clients and I am definitely thinking about combinig some of the info into an eBook to sell on Amazon.

    I know your information is tailored for the health coach, but it seems any type of coach could benefit from your courses.


  19. Elizabeth MacLeod

    This post is PACKED with great info. I was reading it and thought, as I passed through the e-book section, wow, what I would have given for this information when I started! It all seems so simple now with some things… but we all know the learning curve is big . . . you just made it smaller for many, so they can put their energies into what they do best BRAVO!!!!!!


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