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Today we are going to talk about something that I am asked at least once a week.  What should I charge?

If you have been working with clients for very long, then you have experienced some of the problems and frustrations that I am going to talk about here.

I think you can associate; they don’t show up for appointments, cancel, don’t do the work….the truth is, they don’t value the time with you the way that they should.

There is one thing you can do to change this and ensure that your clients are engaged and value their time.

The secret?

Raise your prices!  Yep, that is right, raise your rates.


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on July 17, 10cst, 11edt

Cathy Sykora

Cathy Sykora

Founder, The Health Coach Group

Cathy helps health coaches build and maintain successful businesses that improve the lives of others.

This is the one secret to get more valuable and ideal clients for your business as well.

Not only will you step out of the “price shopping arena” – you will be valued for what you offer, and the client will respect the time spent with you.  Their commitment is higher, and therefore they get results.  That is what we all want.

When you work with these people, they are easy to work with because of their commitment.

Higher prices that are published attract more affluent clients.
When I was looking for a coach, I looked at the prices.

There was one that cost $500 an hour and another that was $3800.  Return on my investment was more important to me than the dollar amount that I was spending.  Value and my return on investment are much more important to me than saving money on the initial cost.  Does that make sense?  If I can reach higher results by spending more money…that is what I would do.

In business, the bottom line is the bottom line.  In health…it is the same story.

It doesn’t always mean that they are worth that much…that will be your job…if you are charging higher prices – be sure you deliver more value than your customer pays!

Let me know what you think below!  Share this with your friends.

Try it!


     Further Reading

With content below.

I have my hands full with the food changes and stress relief.  I am going to commit to making gradual changes to the list of 5 above.  I will make more of a committed effort next year.  I believe that it is a mistake to take on more than what we can reasonably handle.
Now that a vegan/raw lifestyle is comfortable and natural, my main goal is to eliminate stress.  I will continue to add one new recipe a week to my cache and learn from all my new sources.  My main focus will be to relieve stress with the following:

  1. Pinpoint the things that cause stress in my life by daily journaling and then going back and highlighting anything stressful in my day.
  2. Continuing daily exercise of 30-60 minutes of HIIT cardio and 45 min. 3 times a week strength training.
  3. Praying and spending a minimum of 30 minutes daily quietly with God.
  4. Practicing biofeedback and other stress reducing activities.  (I am signed up for 10 yoga sessions, we will see how that goes).
  5. 30 minutes minimum daily learning, reading and growing spiritually.
  6. Very limited political news.
  7. Very limited television.
  8. 1/2 hour daily reading and talking time with my granddaughter.
  9. 2 rounds of golf a week with my husband.
  10. Nightly walk with my husband after dinner.
  11. Community contribution and involvement through my church and other fitness organization.
  12. Steps to reduce stress in my business by eliminating stressful associations and relying more on trusted and reliable people.
  13. Eliminating superfluous household items, furniture, people in my life.

I know that I have a lot on my list.  Who ever would have thought that eliminating stress in our lives would have so many opportunities!

Cathy Sykora

Cathy Sykora


Cathy's mission is to make a difference in the lives of others.  Helping health professionals increases the numbers and allows her to work with others who want to make a difference.


  1. Tamuria

    I think it’s true that people tend to value things they pay more for, Cathy. It also works well to ensure your time is treated with respect. Working with kids, I have to be mindful of making my offers affordable for parents, which limits what I am prepared to charge. I do, however, insist on deposits to avoid false or changed bookings.

  2. Joyce Hansen

    I agree that charging more increases getting more of your ideal clients, as long as you are proving greater value. I’ve seen marketers ask more for their same program they offered at a lower price. This puts me off. But, if you are adding, not just digital bonuses, but more personalized interaction then it’s worth the investment.

  3. Candess M. Campbell, PhD

    Finding the niche we want to serve is important. I remember being at a Hypnotherapy conference in Orange County several years ago. Engaging with others, they convinced me to raise my price on my psychic readings. I did it right there at the table and within an hour I had two people buy from my website. It was a strong validation. That was several years ago and I am good with my price now. I could raise it, but I have a following of clients and want to serve them.


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