EXPAND YOUR MARKETING
With Clever Ideas
The most successful advertising is often the most clever. So, have you gotten into a rut with your advertising? Expand your marketing with clever ideas to make it fun, eye-catching, and profitable. To be recognized in the vast world of online marketing, your brand has to be so compelling to your target market that they can’t resist it. It shouldn’t need to be said that you are building your list daily. List building should be a system set up and running routinely year-round. If you aren’t already doing this – get into our Inner Circle Membership and sign up for Online Marketing Mastery. Get ideas from looking at other company’s marketing – don’t copy, but watch and learn. Many businesses use “Behind the Scenes” to gain your interest and your trust. See Disney (behind the scenes park), Schlitz Beer (how we brew). Movies are always using photography and film to show how things really happen, or funny outtakes. You can do the same – a campaign of “behind the scenes with a juicer”, or a full week of assorted and fun shares. Lululemon does weekly yoga as a free offering in their store. How clever is that! Bringing in their ideal client and surrounding them with their products for however long their yoga sessions last. Referrals, referrals, referrals – THE best way to build your business. Ask your family, friends, and customers for referrals and watch your business grow. Send them a gift – something frivolous and fun to get and they will remember to refer you again.
Sign up bonuses can be the tipping factor. Sit down and list out all the ideas you can come up with to persuade new members to sign up. For a Cleanse Membership: dry brush, journal, oils, juicing e-book, mini recipe book, ….the list can be limited only by your imagination.
A webinar to walk your prospective members through your membership offerings and how it works so they can visualize their investment. A BETA offer can introduce your new product, service or membership to the world at a discount, with extra attention, and with a little breathing space for you. People in Beta expect to give you feedback and testimonials at the end, don’t feel shy asking for both in advance. Start building your community ahead of time. Put together a free Facebook Group, do a workshop, lunch and learn or a little lesson at your local gym, spa or doctor’s office.
If you currently have a marketing plan in place, share below in the comments. Outline your current system and let us know some of the “parts” you’d like to change. Sometimes it’s better to tweak a few things than to start all over.
This should get you started! If you’re in the Membership Beta, I’ll have a longer list and a step by step for you in the group this week!
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