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Embrace Your Uniqueness

Share Your Super Powers

What skills and passions do you possess that will help you in your business?

How can relying more on your super-powers set you apart and make what you offer even better and more usable for your clients or potential clients?

The last couple of weeks I’ve been working with some health coaches to rebrand and set up membership programs in their businesses for their customers.  This has been very interesting and so much fun to get to these coach’s unique qualities and special ways that they can make a difference in the lives of their customers.  What I can tell you is that no two coaches are alike and they all have so much to offer in so many different ways.  One other thing I can assure you is; that you are special and you have something to offer the world that no one else can.  To me it seems a duty that you let the world know what you have to offer and if you don’t tell them, who will?

Sometimes, you need to discover what’s special about you.  Too many of us don’t really see our special talents and gifts and if we do, we don’t know what to do with them.

Cathy Sykora

Cathy Sykora

Founder, The Health Coach Group

Cathy helps health coaches build and maintain successful businesses that improve the lives of others.

About You

A little introspection is called for here.  Take your time, it will be worth it.

VALUES

What is important to you and what do you believe in?  Values-driven businesses have a moral compass set up by you.  It’s sometimes harder to create a team with the same values, but I believe that teams that embrace the same values are more effective and stick together longer once they make the initial cut.  It’s easier when you first start out on your own because your decisions are guided by your values and are normally better choices.

Some values:

Honesty, fairness, reliability, loyalty, and healthy lifestyle.  Religion, environment, family, contribution, and growth are all beliefs that might be something that you can look at that makes you unique.

CHARACTERISTICS

This is one thing we usually assess people on first.  Your characteristics or personality sets you apart from everyone else. You may need a little help with this one. Ask your family, friends, and clients what they see as your obvious characteristics.

I was really surprised by the nice things people said to me.  Here are my characteristics, I hope it helps, I’m focused, passionate, and I’m giving. I also am short, not in height, but I don’t talk long.  That is my bad characteristic, and I’ve developed it in the last few years because I’m short on time and extra fluffy sentences in email correspondence take too much time. I try to make that up with team members to talk for me when I don’t have the time. (Shared values are very handy here).

So, what are your characteristics?  Here are some examples; expert, passionate, calm, empathetic, joyful, strong, brilliant, slow and careful, a good listener, …..

STYLE

I think the easiest way to figure your style out is to compare yourself to a celebrity.  This type of thing is hard to be objective when you’re looking at yourself, but if you compare yourself to a celebrity, then, you can identify their style and understand your own better.  Some people with more extreme styles; Gwyneth Paltrow, Cher, Barbara Streisand, Kate Middleton, ….

What is your style?

CREATIVITY

Sometimes creativity is something we possess and don’t really realize. Creativity can be problem-solving in new and ingenious ways. Creativity can be art, music, food preparation, and it can even just be a new way of doing something old. Creativity can make older people feel young again and it can be shared with anyone.

In what ways are you creative?

TASTES

Our tastes can tell us a lot about ourselves.  Do you love Modern, English Country, American Country, Contemporary, or Eclectic furnishings, art, and architecture?  What’s your favorite color(s)?  Do you like shiny, flat or glittery?  Do you like cotton, wool, silk or manmade fabrics?  Long hair or short hair, beards or clean shaven?  What kind of car do you drive?  Is it your car of choice?  If you could drive any car, what would it be?  Is it even important to you what you drive?

What do you like?

CULTURE

What is your culture?  Are you proud of your culture and fully immersed in it?  Is there another culture that you identify with? Have you ever been immersed in other cultures?  How was that experience for you?

HEALTH

For a health professional, your health story can make you unique and special for your story and experience.  What is your health condition now and what was it before?

AGE

Does your age make you unique to your niche?  Are you the same age?  Have you been there and lived through it to help someone younger?  Are you yound and full of energy and joy?  Age is a huge identifier.  How does your age make you unique?

COMMUNICATION STYLE

There are 4 different communication styles; assertive, aggressive, passive-aggressive, and passive. As a coach, this is important to know these, it’s even more important to understand your own tendencies.

What is your communication style?  As a health coach, are you able to adapt to other people’s communication styles?  This is a very handy quality for a health coach.

INTELLIGENCE

If you are brilliantly intelligent – lucky you!  What is your special intelligence?  It can be math, reading, grammar, memory of facts, and sometimes it’s just knowing that you don’t know everything and where to look for answers.

What is your special knowledge, intelligence or ability?

EXPERIENCE

What is your education?  Childhood?  Relationships? Health Challenges? Work? Food Prep? Fitness?  Did you run marathons?  Did you work with children with disabilities?  Are you in recovery?  Have you dealt with hormone imbalance with yourself or others?  What kinds of diseases have you direct experience with?

What are your experiences and how do you see them tying into your brand?

These are a few things that can contribute to your uniqueness. Share with us in the comments how you are unique, how it shows, or you intend to have it show up in your branding, and any tips you’d like to share with others.l

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1 Comment

  1. Nancy

    Really enjoyed this post Cathy, very insightful and informative. Thank you!

    Reply

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