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Digital Marketing with Kenny Gray

Podcast 172

Marketing is a great way to make people aware of your health coaching services. Kenny Gray sheds light on Facebook ads, building brand awareness, driving conversions and trusting the marketing process!

In this episode, Cathy and Kenny discuss: 

  • Keys to optimizing Facebook ads and getting your brand noticed 
  • Advice for positioning yourself as an influencer or brand 
  • Understanding why advertising is focused on getting clicks in Facebook ads  
  • Recommendations for best website and social media practices
  • How to turn an audience into customers: engage, nurture, convert 
  • Recognizing you don’t need to market to everybody to be successful 
  • Breaking down different social media platforms: Facebook, Instagram, TikTok, YouTube
  • Advice for using TikTok ads to set your ecommerce business apart  
  • Social media marketing vs. text and email marketing
  • Suggestion to keep using guides, webinars and courses for recurring revenue 
  • Tips for health coaches to be patient with marketing and trust the process

For over 6 years, Kenny Gray has been helping businesses break through the digital space by providing holistic perspectives and solutions. He has scaled multiple ecommerce brands to consecutive 6 and 7 figure months from his ability to dial in on the user experience. Kenny’s ability to successfully promote brands has been proven over and over again in a variety of industries. He is now helping clients with big picture marketing strategy by anticipating changes in the market, analyzing the back end user experience, and ensuring the strategic vision is executed on all fronts impeccably. 

Kenny consistently provides audiences with the same thing he provides his clients: actionable insights on improving ROI, increasing lifetime value and creative ways of attracting potential customers. Whether discussing paid advertising, data and analytics, marketing automation, SEO, web design and implementation, or conversion rate optimization,Kenny is passionate about helping businesses grow.

Memorable Quotes:

  • “It’s all about getting your name out there, brand awareness…keep it very simple, follow best practices and keep your messaging on brand.”
  • “The thing people don’t realize is you’re not trying to market to everybody, you really only need 1% of the market share. You only need a piece of the pie to be successful. You don’t need everybody.” 
  • “Marketing takes multiple touch points…you have to build the trust, the credibility, educate them, provide some value.”

    Mentioned In This Episode:

    Grayt Media – https://www.graytmedia.com/

    Links to resources:

    Health Coach Group Website

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