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Creativity is intelligence having fun. – Albert Einstein

Okay…so I have been preaching consistency, planning, persistence, systems….and the things that you just really need to do to grow your business.


Now —->  I need to confess.  This is not my strong suit.  I don’t like worksheets, tax forms, phone meetings….These things get done because they HAVE to be done.  I CAN turn business planning, financial forecasting into a fun activity as long as I can approach it from a creative angle.


I have the FANCIEST Business Plan for The Health Coach Group  – in a PowerPoint for …hahaha….myself.  Sometimes we have to outsmart ourselves.  That is like a triple layer of creative.  I like pretty things…so, I have a pretty business plan and I like creation, review and adjustment of the boring #’s.




You can’t use up creativity.  The more you use the more you have.  — Maya Angelou


Here is a secret, though creativity is a necessity for some of us to enjoy our work.  Creativity has never been so important to people in business.  It goes beyond “thinking outside the box”.  Sometimes you just need to toss that box.  The fact that there is a box may just be WRONG!


Don’t get me wrong.  There will always be a need for planning, systems, infrastructure…. those are just REALLY important.




Imagination, the ability to see what might be! Here you will find inspirational quotes about using your imagination. – Catherine Pulsifer


As we prepare for “Building Abundance”, I ask our students to read the book “Blue Ocean Strategy” by W. Chan Kim.  This book teaches “How to create uncontested market space and make the competition irrelevant.”  The book looks at some of the businesses who have approached planning creatively and then be able to avoid the competitive mess that some organizationss get themselves into.

It is creativity that sets these businesses apart from the existing market place.  It was someone’s wild imagination that started Cirque du Soleil and made competition irrelevant to them.  They do not compete because they are not similar enough.  They speak to a different audience and provide a whole different experience.  Creativity in today’s market place, not only makes doing business fun – it makes doing business profitable and memorable.




It is better to fail in originality than to succeed in imitation.  — Herman Melville

We worry about being ripped off.  People who copy our ideas.  Online it is easier to steal other people’s ideas.  When I first started out I was really nervous about this.  I sent people notes when I saw them copying my ideas….that doesn’t do any good and it wasted all my time fretting about it.  I look back now and I see that these people really never did get far with it.  They were not original – they didn’t think it up or figure it out on their own, so it didn’t grow.  It was always a cheap imitation.


You have to have more than an end product…the creativity that brought the product into the world – keeps it there…because creativity grows and if you are a hard working creative…watch out!  I work day and night because I love it.  I was talking to my personal trainer….I told her that I HAD to make my workout as much fun as my work…because I LOVE what I do.  So the product will never get any better or grow without the original creativity or the drive that conceived it.


So….to make a short story long, don’t worry about someone stealing your work.  It needs you to have the same value.


H E A L T H   C O A C H ‘ S   S P E C I A L   T O O L S


 Every child is an artist.  The problem is staying an artist when you grow up.  — Pablo Picasso


As a health coach, you have special tools for business.  I am going to teach you how to take advantage of the things you may teach to your clients every day to build your creativity in your business as it becomes healthier…


  • MINDFULNESS –  Spend 15 minutes a day and experience all that is around you.  Notice colors, sounds, textures, smells, reflection and the way the sun is or isn’t falling on you.  This exercise allows you to experience thoughts, ideas, input, without judging it… just entertain the idea.  This can open you up to growth in your business.  


  • VISUALIZATION – Visualization is a cognitive tool accessing imagination to realize all aspects of an object, action or outcome. This may include recreating a mental sensory experience of sound, sight, smell, taste, and touch.  (Jennifer J. Baumgartner, Psy.D., Psychology Today)


  • JOURNAL – Journaling puts all your creative (conscious and unconscious) thoughts onto paper and into a clear form.  There are a million ways to journal, regardless of how you choose,  it clarifies, prioritizes and sometimes presents grand ideas out of the blue!


  • TAKE ACTION – Yes!  You can have all these ideas…creative, imaginative and mind blowing, but if you don’t put them into action – they are only ideas and dreams.  Nothing more.  Never will be.  That is where (haha …yep, I am going back there)… all those systems, infrastructures, business plans…..you need that.  If you play your cards right, you may hire people to do the things you don’t like to do – or find creative ways to approach them.


Join in the conversation below!  What are some of your spectacular creative wins?  Do you have any secrets to bringing out the creative in you?









  1. shelley ugyan

    This is so great, Cathy! I am with you100%! I think what drives me to continue with all the small details of my business is that I am simply driven by creativity! People ask my why I don’t paint as much anymore…the truth is, IM getting the same hit building this business as Im suing the same creative process. It can be an absolute JOY running a business when you bring in that flow- thanks for the great tips to stay “in it” as well 🙂

    • Cathy

      Shelley, I can feel that you have the same drive to be creative..I get what you are saying! ~Cathy

  2. Sharon

    This is an awesome, really really helpful post. I am creative – and definitely have issues with the linear models related to planning and implementation of my creative ideas. The fear of ideas being stolen – one of my very good friends – says exactly the same – share the idea with many people – especially your target market – it will help you tweek it. The person with the idea – is the person to bring that version to reality.

  3. Cynthia Djengue

    I definitely lean towards creativity and resist too much linear process. I definitely see the benefit in linear process and that’s why it is sometimes important to partner with a team, or at least one other who can balance out your weaker areas. What do you think about this Cathy?

  4. Janine

    Love this post! I have a creativity journal to jot down random ideas and inspiration that comes to me on the fly. I think innovation and imagination are more important than ever building businesses these days. I also believe creativity helps you roll with the punches and change gears as you go, so you can keep your momentum instead of getting “stuck” on your original plan. Great post!

  5. Anne Omland

    Great advice! I’ve read Blue Ocean and thought it was awesome. The tips you give are a great supplement to the book. I think a lot of it is a mindset shift that helps us get creative by seeing what doesn’t exist.

  6. Hayley Hobson


    I totally agree with you. Thanks for posting. Who are you if you’re not original and creative, right? I need to be my own, unique self or there really isn’t any me.

  7. Wendy watson

    Oh thank you. I have so much trouble with the linear. Can do it but procrastinate like heck. Insightful post. Yes, there is hope?


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