One of the biggest challenges for Health Coaches is writing down what we want to convey to potential clients, and feeling good about what we said.
Those of us who went to IIN got a little bit of an advantage because they did all the copy for us in websites and brochure examples. Then, all we had to do was go in and make a few adjustments to make it feel like it is ours.
That is, until we saw 1000’s and 1,000’s of other health coaches with the exact same value statements and propositions. Then it is time to expand. Someone asked me “what is this with the roadmap to health” that everyone keeps talking about? It is a good phrase – but, if you want to have a competitive advantage, you need to speak to your niche, convey your value proposition IN YOUR OWN WORDS in your copy.
This week, we downloaded the “Website Copywriting Guide”, provided to us by Jackie Crino, MBA, M.S., owner of SMART MUSE MARKETING into Health Coach University! YES, it is FREE!
Chapter 1: My Top 17 Website Copy Writing Tips
Chapter 2: Homepage Copy
Chapter 3: Email Opt-In Areas Copy
Chapter 4: “About” Page Copy
Chapter 5: Sales Page Copy
Chapter 6: Resources Page Copy
This Guide should help you to get started, move past your fears and say what you want heard. Even if you intend to hire a copywriter, this is a good guide to read.
If you are already opted in, all you need to do is go to “free education” on the home page. There is also a link in the sidebar to your right, right here. IMPORTANT: Be sure you are logged in, otherwise you won’t be able to access it.
If you are not opted in, sign up here and get your own username and password to access ALL of the Health Coach University materials. (Be sure to check your spam filter, your username will arrive by email in 15-30 minutes). You will also receive FREE weekly newsletters with tips and news.
Be sure you check out all the other great tutorials, courses, webinars and articles that are provided for FREE in this growing collection! Last week we added a complete “Law & The Health Coach” series from Attorney Tamsen Horton, as well as 2 WordPress Tutorials and a Google Hangouts Tutorial from Nathalie at WP Help Club! LOTS of good, FREE material there.
Share this with other health coaches and …as always, please comment below, tell us about your copywriting success and challenges!