Email Marketing Explained
As we get ready to begin another Building Abundance Course (YAY for everyone who enrolled!!!!) I am thinking of some of the questions I am most often asked…and what frustrates most health coaches…
This is the one piece of technology parts that you need to have in place…before anything else.
What is an auto responder?
I started looking for definitions to pass on to you and see that even defining auto responder can be a little confusing. Here are several things an auto responder will do:
- offer an optin form to be placed on your website, on social media or in emails
- send out emails (and sometimes phone calls, letters, texts and fax depending on auto responder service)
- automated system to send out emails (or any of the above) based on a trigger (like a timer, event or opt in)
- follow up with customers at preset intervals
- provide analytics
You will create an optin form, insert it into your website. Then drive people to your website optin form. Then follow up with your list with emails that have been pre-entered into the system to release at a set interval. Then you will follow the analytics to see what should and should not be changed.
How do I get an auto responder?
You need to register with an auto responder. There are some you can get started with for free and move up…and others you need to pay starting out. Any of them require a contract to be able to put your emails on an automated system. We chose Mail Chimp for our “Packages” members because we can get in and set you up with Mail Chimp at no charge. Setting up the opt in offer and building your list is free. The secret to keeping those people on your list is the communication that takes place after. Set them up on timed triggers to communicate with your list.
What auto responder should I use?
Any of these are good. I have used Constant Contact, A-Weber, Mail Chimp and Infusionsoft. It all depends on your needs at the time and your projected future needs. It is better to start out a little higher because you sometimes loss part of your hard earned list if you have to transfer.
- Mail Chimp
- Constant Contact
- Mad Mimi
I invite you to join in the conversation below and tell us who you have or are using now and why.
Why should you use one?
The auto responder saves you tons of time.
You set up your responder with emails one time and it delivers it to 20 or 20,000 – just as easy.
An auto responder works while you do other things.
An auto responder is a communication tool that an internet marketer should not live without.
What makes a good auto responder?
Like your business, your auto responder should be about the client…not you.
Your auto responder should project you as an expert in your industry.
Your auto responder should show you are likeable.
Everything your auto responder shares should be thoughtful and useful for your client.
Your auto responder should explain your offerings – benefits and uses.
Not all clients are ready for purchase right now…the auto responder waits with your clients and is there when they are ready.
How do I use an auto responder?
The truth is, if you want to do it yourself, you will need to learn the fine art of search and google. I googled and went to Mail Chimps support using the search “how to create an optin” this is what I got:
There are plenty of tutorials everywhere. If you do not have the time…or better yet, want to spend the time on this aspect of your business – you need to hire a Virtual Assistant (VA) – a secretary type person who works online for an hourly fee. There are plenty of VA’s who can do this all a lot quicker than you and will allow you to do other things that are more worthwhile of your time and energy.
Well, I hope that answered some of your questions and confusion about auto-responders. I would love to hear some of your questions, challenges and tips in the conversation below!