Anatomy of a Launch

Podcast 118

Building your program for your ideal client is one thing, launching your program so customers can find you is an entirely separate process. Cathy shares what you absolutely must do before launching, different ways to market your launch, and 4 simple steps to have a successful launch! 

In this episode, Cathy discusses

  • What you need in place before you plan your launch 
  • Common types of marketing and marketing strategies
  • The importance of building your list daily
  • Enrollment options for your program
  • 4 Step Launch Plan:
    • (Pre-launch: Build your list)  
    • Step 1, Video 1, Day 1: Understand where the customer is 
    • Step 2, Video 2, Day 5: Know where the customer wants to go   
    • Step 3, Video 3, Day 8: Focus on how you’ll get the customer there 
    • Step 4, Video 4, Day 10: Sales video that covers steps 1-3   

Marketing Types & Strategies:

  • Scarcity
  • Word of mouth
  • Call to action
  • Seasonal
  • PR
  • Social media
  • Email 
  • Event
  • Newsletter
  • Cause
  • Relationship
  • Transactional
  • Online
  • Campaign
  • Joint Venture
  • Brand recognition marketing
  • Telemarketing
  • Direct mail 
  • Value added    

    Memorable Quotes:

    • “You want to show them that you can take them from where they are now to where they want to be.”  
    • “Your brand has to be so compelling to your target market that they can’t resist it. It needs to be authentic and it needs to speak to them.” 
    • “You can learn as much from people’s mistakes as you can learn from what they did right.”


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